Monday 15 June 2015

Disruptive technology, smart devices and wearables have blurred the barriers between the physical and digital world. Businesses across the globe are now embracing the power of digital technologies to connect with customer. Due to the rapid proliferation of social networking and mobile applications, customers now have access to information. This non-stop access to information is playing an important role in shaping the expectations of today’s savvy customer from products and services.

How Augmented Reality Can Revolutionize the Retail Industry?


The impact of technology is most evident in the retail industry. Retailers are now using innovative technology such as augmented reality to drive user engagement level, improve conversion rates and drive bottom-line results.


Here are advantages of using augmented reality in the retail world:

  1. Cost-savings:  Create virtual stores, anytime, anywhere
  2. Product Sampling: Trying merchandise virtually
  3. Entice,  Involve and Trigger Action: Increase User Engagement Level
  4. Improve Brand Loyalty: Customer is king
  5. IKEA  Success Story: Getting Augmented Reality Right

Read this article for more on: How Augmented Reality Can Revolutionize the Retail Industry?
Here are advantages of using augmented reality in the retail world: - See more at: http://www.hiddenbrains.com/articles/how-augmented-reality-can-revolutionize-the-retail-industry.html#sthash.6gRqpWT1.dpuf
Disruptive technology, smart devices and wearables have blurred the barriers between the physical and digital world. Businesses across the globe are now embracing the power of digital technologies to connect with customer. Due to the rapid proliferation of social networking and mobile applications, customers now have access to information. This non-stop access to information is playing an important role in shaping the expectations of today’s savvy customer from products and services.
The impact of technology is most evident in the retail industry. Retailers are now using innovative technology such as augmented reality to drive user engagement level, improve conversion rates and drive bottom-line results.
- See more at: http://www.hiddenbrains.com/articles/how-augmented-reality-can-revolutionize-the-retail-industry.html#sthash.6gRqpWT1.dpuf